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Blog: Ad Guru

Blogger: Shah Nawaz
Star India has launched it's new T.V. Channel "Life OK" on 18th November, with famous Bollywood actress Madhuri Dixit Nene being the 'Sutradhaar'.  The Channel is basedonthe philosophyof "LifeisOK",whichis the intention that'Life is Ok' and advertising breaks are kept shorter.StarIndiaCEOUdayShankar stated that "Viewers wanted better value for their time, hence the stories on Life OK will be told seven days a week and will feature three stories every hour. People often said that they did not understand why we were doing a certain story and therefore Madhuri Dixit will be the 'sutradhar' to explain the concept of the story."Star India has shown a life cycle ... Read more
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